The IIIDF promotes freedom of mind and body, fostering an environment that embraces libertarian and egalitarian approaches. By eliminating shame and prejudice, the festival strives to create a safe space for self-redefinition and teaching new ways of thinking through movement.

The İstanbul Improvisation Dance Festival is a celebration of movement, spontaneity, and artistic expression. Our goal was to capture the festival’s dynamic spirit and translate it into a visual identity that resonates with participants and audiences alike. 

In collaboration with Onur Kadıoğlu, who led the development of the festival’s strategic vision, establishing a clear direction for its core values and objectives. Our collaboration with him was focused on the visual representation of this strategy. Together, we aimed to ensure that the festival’s visual identity authentically reflected the essence of improvisational dance, offering a visually engaging and coherent narrative that aligned with its distinct ethos.

As part of our dedication to bringing the festival’s vibrant energy to life, we have expanded the experience beyond the performance space with a carefully curated collection of printed products and merchandise.

These items serve as a tangible extension of the festival’s ethos, allowing attendees to take a piece of the movement and creativity home with them. Each product embodies the freedom and artistry that define the IIIDF, ensuring that the spirit of the festival continues to inspire long after the final performance.

For those who have danced, moved, and shared in the collective energy of the festival, these items are more than just souvenirs—they are symbols of their personal journey, their connection to the art, and the community they’ve become a part of. Each piece of merchandise tells a story, a reminder of the freedom and creative expression that filled the air.